Your BE KIND. by ellen Membership Automatically
Enters You for a Chance to Win a Trip to Puerto Rico!*


Get 8 socially conscious products from brands doing good for the world - each handpicked by Ellen!

Ellen's Golden Ticket


Bonus Vacation Offer

Prize Package Includes:

  • Roundtrip airfare for two

  • 3-night stay for two at Caribe Hilton San Juan

  • Airport transfers and transfers to activities

  • Toroverde experience & lunch for two at DISTRITO T-Mobile 

  • Old San Juan food tour hosted by Spoon

  • Island tour/excursion by East Island Excursions

No purchase necessary. See official rules for details.


Plans that work for everyone




Per Box

Prepay for 4 boxes and save $22.

You will be billed $197.96 Annually.
  • Less than $50 per box!

  • Products with a purpose

  • Delivered 4 times a year

  • Automatic entry into Golden Ticket giveaway!*




Billed Quarterly

Pay Per Box

  • Products with a purpose

  • Delivered 4 times a year

  • Billed 4 times a year

  • Automatic entry into Golden Ticket giveaway!*


What's Inside

My Little Belleville

Honey Bee or Lavender Gardening gloves 

This brand is a woman-owned small business that focuses on sustainability and partners with charities like Unicef, Red Cross, and more. We hope these gloves inspire you to create beauty all around you.

American Meadows

Meadowscaping Seed Starter Kit (5 pure wildflower seed packets included)

We can all do good through gardening! American Meadows is redefining the world’s understanding of gardening by connecting us to a sense of purpose, the land, and everyone around us.

Diamond Art Club

Custom BE KIND. Diamond Painting Kit

This is a woman-founded company that supports artists around the world like Ukrainians displaced by global conflict. Diamond Art Club also ethically sources their artwork from a variety of artists and takes care to properly license every design!

Beekeeper’s Naturals

Superfood Honey + Wooden Honey Dipper

Beekeeper's Naturals is making medicinal-grade, immune-supporting honey with antioxidants and other potent ingredients from nature! Improve energy levels, support your immune system, and enhance cognitive function. The brand continues to support pollinator protection with The University of California Davis Honey Bee Research Facility, and also donate 10% of the profits from their apparel line to them. Use your wooden honey dipper for a mess-free dunk!

BE KIND. by ellen

“You Dig It” BE KIND. Gardening Trowel

Here’s something we know you’ll really dig! This trowel is the perfect partner to your gardening gloves and Meadowscaping Seed Starter Kit. You can use it for urban gardening, weeding your yard, or excavating buried treasure. It’s up to you!


Concentrated Mouthwash

This is a brand that employs quality standards from seed-to-shelf & creates products that reduce excessive waste. Each bottle contains 300 uses, which means less packaging, less shipping, and a smaller carbon footprint.

Style Edit

Root touch-up Powder in 1 of 5 shades

Style Edit makes ethically sourced products in the USA that are vegan and inspire confidence. The brand’s collection of hair care contains no animal products or byproducts, and they never perform animal testing.

Bob’s Red Mill

5 Pack of Bob’s Bars in 1 of 2 Flavors 

Bob’s Red Mill is 100% employee-owned and one of only ~8k businesses in the country! They’re on a mission of Inspiring Joy with Wholesome Foods™️!  *Note that both flavors include peanuts and their derivatives.

be kind. magazine

The How and Why

Curated by Ellen

Ellen hand picks products she loves that are cruelty free, sustainably sourced, and ethically made.

For a better world

We believe in leaving the world better than how we found it. Every season, we introduce you to brands who do good and give back to their community.

Delivered to you

You will receive a new box featuring brands who are changing the world. When you use these products, you’ll be reminded of the impact you’ve made.

*No purchase necessary to enter Golden Ticket giveaway. Click here for official rules.