Paws Up Club

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Paws Up Club is a quarterly subscription for cat-lovers and their furry friends! Curated by Ellen (and her cats!), every package is filled with seasonal toys and goodies that foster fun, connection, and quality time with your pet! 

Every box includes a chance for your cat to be featured on Ellen’s socials!

Handpicked by Ellen and her cats!
Our favorite seasonal cat products
Includes a collector’s item

See our FAQ Page for details

Meet our Best Friends!

Paws Up Club proudly supports Best Friends Animal Society – an animal welfare organization dedicated to ending the killing of cats and dogs in America’s shelters by 2025. Last year, hundreds of thousands of loving dogs and cats were killed in shelters around the country just because they didn’t have safe places to call home. Together, let’s make every shelter and community no-kill by 2025.

Learn more at

Fall in love with the

February Paw’s Up Club box

This box is designed to honor your #1 valentine-kitty, of course. Inside, you’ll find ways to show love to your favorite fur-ball and strengthen your bond forever. 

The Woobles
Cat Crochet Kit
As a champion snuggler with the heart — and stripes — of a tiger, Nico the Cat is the purr-fect new pal. Like many fellow felines, he may seem a bit challenging at first. But just follow the super helpful instructions through each adorable detail until you’ve got his fin-tastic bib and whiskered little face just right.
Paper Coaster Set
Use these disposable / recyclable coasters to add some spunk (and sass) to your next event, happy hour with friends, or for just a night at home with your cat.
Lilly Brush
Be Forever Furless Mini
Want a fur-free couch in under a minute? The specially designed bristles of the Be Forever Furless Mini brush capture pet hair and lint with just a few quick sweeps. Easy to clean. Safe for all fabrics.
Pet Wine Shop
Pinot Meow Cat Wine
Crafted with the sophisticated taste buds of cats in mind, Pinot Meow is a delicious blend of premium catnip and water. It's a tantalizing concoction designed to delight and captivate your cat's senses like never before! Pinot Meow is made with all-natural, non-alcoholic ingredients.
Nat Ellis Illustration
Cat Themed Affirmation Card Set
Designed by Nat Ellis, who also designed this month’s box, our cat affirmation card set is a charming and uplifting collection designed to bring a touch of feline joy to your daily routine. Gift some to a friend or keep them all for yourself, these whimsical cards blend the adorable world of cats with empowering affirmations to inspire positivity and self-love. Embrace the purrfection of each day with this unique set!
Monthly Collectible Cat Magnet
Designed by Nat Ellis Illustration, our seasonal, monthly cat magnet is the fifth in our annual collection; keep subscribing to Paws Up Club to collect them all!

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Nicole B.
United States

What fun!

My kitties love the product and watch every move as I open the box. Now if you can just get it straight that my Grandma is the one who gifted me this I would appreciate.

Carol O.
United States United States

Paws kit

Could not use all the items but he loves the Nala mousse I already ordered more

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